Smart Plug Series

A competitive, high-quality series of smart plugs that meets market demands and regulatory standards. Devices can be used separately or as sets, not only in homes but also harsh factory environments.

While the market already offers a range of smart plugs, the saturation means there is also a significant opportunity for differentiation. The existing products, like the TP-Link Tapo P100, Wemo Mini, and Amazon Smart Plug, each have their strengths and limitations. By analyzing these limitations and leveraging advanced technology, together with our client we could introduce a product that offers enhanced features and addresses common pain points of current users.

Common Limitations with Existing Products:

  1. Limited Functionality: Many existing smart plugs offer basic on/off control and scheduling but lack advanced features like detailed energy monitoring.
  2. Limited Usability: Most of the products are designed to work only at homes and are unable to withstand the dust and humidity of factories.
  3. User Experience Issues: Some smart plugs have complex setup processes, poor app interfaces, or unreliable connectivity.
  4. Compatibility Concerns: Not all smart plugs seamlessly integrate with all smart home ecosystems or voice assistants.
  5. Security and Privacy: With the rise of smart devices, security and privacy have become major concerns. Users, especially business ones, seek products with robust security features to protect their data.

Product Development Phases

1. Concept Development

We defined product vision: our client agreed that their priorities were reliable, secure, and easy-to-use smart plugs with energy monitoring. The key features include Wi-Fi connectivity, remote control via mobile app, voice assistant compatibility (Alexa, Google Assistant), scheduling, and energy usage monitoring.

2. Design and Prototyping

We developed initial prototypes for testing hardware and software integration. Based on the test results, we refined the design in a few iterations. Our work included:

Hardware Design:

  • Component Selection: Microcontroller (MCU) with Wi-Fi capabilities, relays, energy monitoring ICs, and power management circuits.
  • PCB Design: Compact and efficient layout to fit within standard plug sizes.
  • Enclosure Design: Durable, heat, water, and dust resistant, aesthetically pleasing housing.


Software Development:

  • Firmware: Real-time operating system (RTOS) for stable performance, secure communication protocols, and efficient power management.
  • Mobile App: User-friendly interface for device control, scheduling, and energy monitoring. Available on iOS and Android.

3. Testing and Validation:

We verified basic operations: on/off control, scheduling, energy monitoring, Wi-Fi connectivity, and integration with voice assistants.

We ensured compliance with electrical safety standards (e.g., CE, FCC), conducting basic tests regarding, among others electromagnetic compatibility (EMC), environmental tests, and others. Then, we helped our client to find a certified laboratory and fill out the necessary papers.

Benefits of our solution

1. Enhanced User Experience:

  • Seamless Setup: Simplified installation process with step-by-step guidance through the mobile app, reducing the time and effort required to get the device up and running.
  • Intuitive App Interface: A user-friendly app design that allows easy control, scheduling, and monitoring of the smart plugs from anywhere.

2. Advanced Features:

  • Energy Monitoring: Real-time energy consumption data and historical usage reports help users understand their energy use and identify opportunities for savings.
  • Smart Scheduling: Advanced scheduling options, including customizable schedules and conditional triggers based on time of day or other smart home events.
  • Voice Assistant Integration: Full compatibility with popular voice assistants like Amazon Alexa and Google Assistant, allowing hands-free control of connected devices.

3. Improved Compatibility and Integration:

  • Smart Home Ecosystem Integration: Seamless integration with major smart home platforms, ensuring that users can incorporate the smart plug into their existing smart home setups without compatibility issues.
  • Multi-Device Support: The ability to control multiple smart plugs from a single app, providing a cohesive and unified smart home & factory experience.

4. Enhanced Security and Privacy:

  • Secure Communication: Implementation of advanced encryption protocols to protect data transmitted between the smart plug, the app, and the cloud.
  • Privacy Controls: Clear and transparent privacy policies, with options for users to control what data is collected and how it is used.

5. Reliable Performance:

  • Stable Connectivity: Robust Wi-Fi connectivity to ensure reliable operation without frequent disconnections.
  • Durability and Safety: High-quality materials and components that comply with safety standards, ensuring long-term durability and safe operation under various conditions.

6. Cost-Effectiveness:

  • Competitive Pricing: Offering a high-quality smart plug at a competitive price point, making advanced smart home technology accessible to a wider audience.
  • Energy Savings: By providing detailed energy usage insights and efficient scheduling, smart plugs can help users reduce their electricity bills, offering long-term cost savings.


Developing a new series of smart plugs provided us an opportunity to address the limitations of existing products and meet the evolving needs of users. By focusing on enhanced robustness, user experience, advanced features, improved compatibility, security, reliable performance, cost-effectiveness, and comprehensive customer support, the new smart plug series offers significant benefits to users, positioning it as a compelling alternative in the competitive market of Internet of Things and Industrial Internet of Things.

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